{"id":29193,"date":"2023-11-14T22:18:31","date_gmt":"2023-11-14T22:18:31","guid":{"rendered":"https:\/\/sitemate.com\/?p=29193"},"modified":"2026-09-14T01:41:04","modified_gmt":"2026-09-14T01:41:04","slug":"sitemate-raises-7-5m-pre-series-a-approaches-escape-velocity","status":"publish","type":"post","link":"https:\/\/sitemate.com\/nz\/resources\/news\/sitemate-raises-pre-series-a\/","title":{"rendered":"Sitemate raises $7.5M Pre-Series A as it approaches \u2018escape velocity\u2019 &#8211; Inside Sitemate"},"content":{"rendered":"\r\n\r\n<style>\r\n@import url(\"https:\/\/fonts.googleapis.com\/css2?family=Sunflower:wght@300;500;700&family=Roboto:wght@300;400;500;700&display=swap\");\r\n.sm-blog{\r\n  --sm-blue:#0085e8; --sm-blue-light:#d8e6f6; --sm-text:#2e3940;\r\n  --sm-text-body:#747474; --sm-border:#e0e2e4; --sm-blue-pale:#f5f9fd; --sm-blue-dark:#0b62af;\r\n  --space-1:8px; --space-2:16px; --space-3:24px; --space-4:32px; --space-6:48px; --space-8:64px;\r\n  --font-h1:40px;\r\n  --font-h2:32px;\r\n  --font-h3:24px;\r\n  --font-body:18px;\r\n  --measure:872px;\r\n  --sm-blue-hover:#0b62af; --sm-grey-1:#f5f6f7; --sm-grey-2:#ebedef;\r\n  --soft-shadow:0 2px 9px rgba(0,0,0,.08);\r\n  width:100%;\r\n  background:#fff;\r\n  font-family:\"Roboto\",sans-serif;\r\n  font-size:var(--font-body);\r\n  color:var(--sm-text);\r\n  -webkit-font-smoothing:antialiased;\r\n}\r\n.sm-blog *{box-sizing:border-box;}\r\n\/* ---- HERO BAND (light gradient, rounded bottom) ----\r\n   Matches the headless blog template, which moved off the deep blue to .gradient-light. *\/\r\n.sm-blog-hero{\r\n  background:radial-gradient(circle at center,#f2f8ff,#fdfdfd 75%);\r\n  box-shadow:inset 0 2px 8px rgba(0,0,0,.05);\r\n  padding:var(--space-8) var(--space-6) 120px;\r\n}\r\n.sm-blog-hero-inner{\r\n  display:flex;align-items:center;gap:var(--space-6);\r\n  max-width:870px;\r\n  margin:32px auto;\r\n  justify-content: center;\r\n}\r\n.sm-blog-badge{width:120px;height:120px;flex:0 0 auto;display:block;\r\n  filter:drop-shadow(0 4px 12px rgba(0,0,0,0.10));}\r\n.sm-blog-hero-text{\r\n    min-width:0;\r\n    display: flex;\r\n    flex-direction: column;\r\n    justify-content: center;\r\n}\r\n.sm-blog .sm-blog-eyebrow{\r\n  display:inline-block;text-decoration:none;\r\n  font-family:\"Sunflower\",sans-serif;\r\n  font-weight:700;\r\n  font-size:16px;letter-spacing:3px;\r\n  text-transform:uppercase;\r\n  color:var(--sm-blue);\r\n  margin:0;\r\n  text-align: center;\r\n}\r\n.sm-blog .sm-blog-eyebrow:hover{color:var(--sm-blue-hover);text-decoration:none;}\r\n.sm-blog-title{\r\n  font-family:\"Sunflower\",sans-serif;font-weight:700;line-height:1.15;\r\n  font-size:40px;\r\n  color:var(--sm-text) !important;\r\n  margin:0 !important;\r\n  text-wrap:pretty;\r\n}\r\n.sm-blog p.sm-blog-byline{font-size:15px;color:var(--sm-text-body);margin:var(--space-2) 0 0;}\r\n\/* ---- FIRST WHITE CARD (rises into the hero; 64px top corners) ---- *\/\r\n.sm-blog-card{\r\n  background:#fff;\r\n  max-width:952px;\r\n  margin:-120px auto 0;\r\n  padding:64px;\r\n  border-radius:64px 64px 24px 24px;\r\n  position:relative;z-index:2;\r\n}\r\n\/* ---- SECTION BANDS (alternating gradient \/ white) ---- *\/\r\n.sm-blog-band{padding:var(--space-8) var(--space-3);}\r\n.sm-blog-band.is-grad{\r\n  background:radial-gradient(circle at center,#f2f8ff,#fdfdfd 75%);\r\n  box-shadow:inset 0 2px 8px rgba(0,0,0,0.01);\r\n}\r\n.sm-blog-band.is-white{background:#fff;}\r\n.sm-blog-inner{max-width:952px;margin:0 auto;padding:0 64px;}\r\n\/* ---- TYPOGRAPHY ---- *\/\r\n.sm-blog h1 {\r\n    font-family:\"Sunflower\",sans-serif;\r\n    font-weight:500;font-size:var(--font-h1);\r\n    line-height:1.4;\r\n    margin:0 0 var(--space-3) !important;\r\n    text-transform:capitalize;color:var(--sm-text);\r\n    text-wrap:pretty;\r\n    font-size: 48px;\r\n    text-align: center;\r\n}\r\n.sm-blog h2{font-family:\"Sunflower\",sans-serif;font-weight:500;font-size:var(--font-h2);line-height:1.5;\r\n  margin:var(--space-6) 0 var(--space-2);text-transform:capitalize;color:var(--sm-text);text-wrap:pretty;}\r\n.sm-blog h3{font-family:\"Sunflower\",sans-serif;font-weight:500;font-size:var(--font-h3);line-height:1.5;\r\n  margin:var(--space-4) 0 var(--space-1);text-transform:capitalize;color:var(--sm-text);}\r\n.sm-blog-inner>h2:first-child,.sm-blog-card>h2:first-of-type{margin-top:0;}\r\n.sm-blog p{font-size:var(--font-body);line-height:1.7;margin:0 0 var(--space-2);color:var(--sm-text-body);text-wrap:pretty;}\r\n.sm-blog a{color:var(--sm-blue);text-decoration:none;}\r\n.sm-blog a:hover{text-decoration:underline;}\r\n.sm-blog strong{color:var(--sm-text);font-weight:500;}\r\n.sm-blog em{font-style:italic;}\r\n.sm-blog ul,.sm-blog ol{margin:0 0 var(--space-3);padding-left:22px;}\r\n.sm-blog li{line-height:1.7;margin:0 0 var(--space-2);color:var(--sm-text-body);}\r\n.sm-blog li::marker{color:var(--sm-blue);}\r\n\/* pull-quote *\/\r\n\/* !important throughout: the WP theme's global blockquote styling out-specifies these\r\n   inside a BB module and otherwise wins (Hugh hit this on the first paste). *\/\r\n.sm-blog blockquote{margin:var(--space-4) 0 !important;\r\n  padding:var(--space-1) 0 var(--space-1) var(--space-3) !important;\r\n  border-left:3px solid var(--sm-blue) !important;\r\n  border-top:0 !important;border-right:0 !important;border-bottom:0 !important;\r\n  background:none !important;\r\n  font-style:normal !important;\r\n  color:var(--sm-text) !important;}\r\n.sm-blog blockquote p{color:var(--sm-text) !important;\r\n  font-size:calc(var(--font-body) + 1px) !important;\r\n  font-style:normal !important;\r\n  margin:0 0 var(--space-2) !important;}\r\n.sm-blog blockquote p:last-child{margin-bottom:0 !important;}\r\n\/* figure \/ image frame *\/\r\n.sm-blog figure{margin:var(--space-4) 0;}\r\n.sm-blog .img-frame{background:var(--sm-blue-light);padding:var(--space-3);border-radius:16px;\r\n  box-shadow:inset 0 0 16px rgba(0,0,0,0.03);text-align:center;}\r\n.sm-blog .img-frame img{max-width:100%;height:auto;display:block;margin:0 auto;border-radius:8px;\r\n  filter:drop-shadow(0 2px 6px rgba(0,0,0,0.12));}\r\n\/* Lead image at the top of the first card - same treatment as .img-frame img but with no\r\n   blue mat behind it, so it reads as part of the hero rather than an inline figure. *\/\r\n.sm-blog .intro-img-frame img{max-width:100%;height:auto;display:block;margin:0 auto;border-radius:8px;\r\n  filter:drop-shadow(0 2px 6px rgba(0,0,0,0.12));}\r\n.sm-blog .img-ph{display:flex;align-items:center;justify-content:center;text-align:center;\r\n  border:1px dashed var(--sm-blue);border-radius:8px;color:var(--sm-blue);\r\n  font-family:\"Sunflower\",sans-serif;font-size:14px;padding:var(--space-3);background:rgba(255,255,255,.5);}\r\n.sm-blog figcaption{margin-top:var(--space-2);font-style:italic;font-size:15px;line-height:1.5;\r\n  color:var(--sm-text-body);text-align:center;text-wrap:pretty;}\r\n\/* ---- AUTHOR BIO ---- *\/\r\n.sm-blog-author{display:flex;align-items:center;gap:var(--space-3);margin-bottom:var(--space-3);}\r\n.sm-blog-author>img{width:96px;height:96px;border-radius:16px;object-fit:cover;flex:0 0 auto;}\r\n.sm-blog-author-meta h3{margin:0;}\r\n.sm-blog-author-meta p{margin:var(--space-1) 0 0;font-size:15px;color:var(--sm-text-body);}\r\n.sm-blog-project{margin:0 0 var(--space-2);}\r\n.sm-blog-project strong{display:block;color:var(--sm-text);}\r\n.sm-blog details.sm-blog-projects>summary{list-style:none;cursor:pointer;display:flex;align-items:center;\r\n  justify-content:space-between;gap:var(--space-2);font-family:\"Sunflower\",sans-serif;font-weight:500;\r\n  font-size:18px;line-height:1.5;color:var(--sm-text);text-transform:capitalize;}\r\n.sm-blog details.sm-blog-projects>summary::-webkit-details-marker{display:none;}\r\n.sm-blog details.sm-blog-projects>summary::after{content:\"\";flex:0 0 auto;width:10px;height:10px;\r\n  border-right:2px solid var(--sm-blue);border-bottom:2px solid var(--sm-blue);transform:rotate(45deg);transition:transform .2s ease;}\r\n.sm-blog details.sm-blog-projects[open]>summary::after{transform:rotate(-135deg);}\r\n.sm-blog details.sm-blog-projects .sm-blog-project:first-of-type{margin-top:var(--space-3);}\r\n.sm-blog-bento{margin:var(--space-4) 0;border:1px solid var(--sm-border);padding:var(--space-3);border-radius:16px;background:#fff;}\r\n.sm-blog-bento>details.sm-blog-projects{margin-top:0;}\r\n.sm-blog-bento .sm-blog-project:last-child{margin-bottom:0;}\r\n.sm-blog-version{font-size:13px;color:var(--sm-text-body);margin-top:0;}\r\n@media (max-width:768px){.sm-blog-author{flex-direction:column;align-items:flex-start;}}\r\n@media (max-width:768px){\r\n  .sm-blog-hero{padding:var(--space-6) var(--space-3);}\r\n  .sm-blog-hero-inner{flex-direction:column;text-align:center;gap:var(--space-3);}\r\n  .sm-blog-title{font-size:clamp(2rem,7vw,2.5rem);}\r\n  .sm-blog-card{padding:var(--space-3) var(--space-3) var(--space-6);border-radius:32px 32px 16px 16px;margin-top:-32px;}\r\n  .sm-blog-band{padding:var(--space-6) var(--space-2);}\r\n  .sm-blog-inner{padding:0;}\r\n}\r\n\/* ---- STORM ADDITIONS ---- *\/\r\n\/* Lottie hero badge - the static SVG badges on the other posts carry their own white\r\n   rounded card; the Lottie doesn't, so the wrapper supplies it. *\/\r\n.sm-blog-badge-wrap{\r\n  flex:0 0 auto;\r\n  width:120px;height:120px;\r\n  display:flex;align-items:center;justify-content:center;\r\n  background:#fff;\r\n  border-radius:24px;\r\n  box-shadow:var(--soft-shadow);\r\n  overflow:hidden;\r\n}\r\n.sm-blog .sm-blog-badge-wrap lottie-player{\r\n  width:100%;height:100%;display:block;\r\n}\r\n\/* Buttons - scoped, because `.sm-blog a` out-specifies the global .blue-buttons rules\r\n   and would otherwise paint the button label link-blue. *\/\r\n.sm-blog .button-group{\r\n  display:flex;flex-wrap:wrap;gap:var(--space-2);\r\n  max-width:fit-content;margin-top:var(--space-3);\r\n}\r\n.sm-blog a.blue-buttons{\r\n  display:inline-flex;align-items:center;justify-content:center;gap:var(--space-2);\r\n  padding:var(--space-2) var(--space-3);\r\n  background:var(--sm-blue);\r\n  color:#fff;\r\n  text-decoration:none;border-radius:10px;\r\n  transition:gap .25s ease,background .25s ease;\r\n}\r\n.sm-blog a.blue-buttons:hover{gap:var(--space-3);background:var(--sm-blue-hover);color:#fff;}\r\n.sm-blog a.blue-buttons img{width:16px;height:16px;display:block;}\r\n.sm-blog a.grey-buttons{\r\n  display:inline-flex;align-items:center;justify-content:center;gap:var(--space-3);\r\n  padding:var(--space-2) var(--space-3);\r\n  background:var(--sm-grey-1);\r\n  color:var(--sm-text);\r\n  text-decoration:none;border-radius:10px;\r\n  transition:all .25s ease;\r\n}\r\n.sm-blog a.grey-buttons:hover{background:var(--sm-grey-2);color:var(--sm-text);}\r\n\/* Responsive 16:9 video embed *\/\r\n.sm-blog-video{\r\n  position:relative;width:100%;padding-top:56.25%;\r\n  margin:0 0 var(--space-4);\r\n  border-radius:16px;overflow:hidden;\r\n  background:var(--sm-blue-light);\r\n}\r\n.sm-blog-video iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:0;}\r\n<\/style>\r\n  <!-- HERO -->\r\n        <a href=\"\/resources\/news\/\">Newsroom<\/a>\r\n        <h1>Sitemate raises $7.5M Pre-Series A as it approaches &#8216;escape velocity&#8217;<\/h1>\r\n  <!-- FIRST WHITE CARD -->\r\n    <figure>\r\n      <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/11\/Hartley-Pike-Nov-2023_small-scaled.jpg\" alt=\"Portrait of Hartley Pike, Sitemate co-founder and CEO\" loading=\"lazy\"\/>\r\n      <figcaption>Hartley Pike, Co-founder and CEO of Sitemate<\/figcaption>\r\n    <\/figure>\r\n    <p><strong>November 15, SYDNEY:<\/strong><a href=\"\/\"> Sitemate<\/a>, the scaleup which builds best-in-class no code software platforms for companies of all sizes operating in the built world, today announced it has raised $7.5M Pre-Series A, led by Marbruck Investments, with participation from existing investors including Blackbird Ventures and Artesian.<\/p>\r\n    <p>Sitemate has experienced rapid growth in the last 18 months, growing from 18 employees to over 70, bucking the global tech downturn trend.<\/p>\r\n    <blockquote><p>During this period, the team at Blackbird Ventures coordinated a small closed session with guest speaker Mike Cannon-Brookes, Co-CEO of Atlassian. Hartley Pike, CEO of Sitemate, says, &#8220;In that zoom session, Mike spoke of how these times can often be an opportunity &#8211; whilst many take their foot off of the gas, it&#8217;s an opportunity to get ahead.&#8221;<\/p><\/blockquote>\r\n    <p>Sitemate has done just that. Since its previous fundraise in 2022 led by Blackbird, Sitemate has established a North American office, doubled its presence in Europe, and has continued to experience strong growth in Australia and New Zealand. &#8220;Sitemate&#8217;s performance has been incredibly impressive. The team has built a strong culture and has been firing on all cylinders in executing on their product roadmap and customer growth,&#8221; says Blackbird&#8217;s Tom Humphrey.<\/p>\r\n    <figure>\r\n      <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/11\/Sitemate-growth-chart.png\" alt=\"Bar chart showing Sitemate&rsquo;s revenue growing month over month\" loading=\"lazy\"\/>\r\n    <\/figure>\r\n    <p><em>Excerpt from the pitch deck for this round &#8211; Sitemate&#8217;s revenue growth<\/em><\/p>\r\n    <p>This momentum won&#8217;t be slowing down anytime soon as Sitemate continues to scale up. Pike says that &#8220;We will be doubling the size of our GTM teams in Oceania, Europe and North America between now and the end of 2024 in-line with what is working and showing strong unit economics.&#8221;<\/p>\r\n    <p>Marbruck Investments Principal Lachlan Clough emphasised the strategic rationale for backing Sitemate,<\/p>\r\n    <blockquote><p>&#8220;Sitemate&#8217;s platform is a game-changer for the built world globally, addressing critical inefficiencies in workflow and compliance that have long burdened the industry. The company&#8217;s scalable tooling architecture and world-class net revenue retention metrics place Sitemate in a formidable position for both domestic and international scale,&#8221; he says.<\/p><\/blockquote>\r\n    <figure>\r\n      <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/11\/Group-1278.png\" alt=\"Cohort table showing monthly customer cohorts holding above their starting revenue over time\" loading=\"lazy\"\/>\r\n    <\/figure>\r\n    <p><em>Excerpt from the pitch deck for this round &#8211; Sitemate&#8217;s net revenue retention<\/em><\/p>\r\n    <p>Sitemate recently released its second software platform, the <a href=\"\/software\/flowsite\/\">Flowsite Integrations Cloud<\/a>, the first fully dedicated no code integration and automation platform designed specifically for the built world. Flowsite connects Sitemate&#8217;s flagship platform, the <a href=\"\/software\/dashpivot\/\">Dashpivot Systems Cloud<\/a>, with other built world tools including Xero and PowerBI, with more integrations to come soon.<\/p>\r\n    <blockquote><p>&#8220;We believe that companies operating in the built world will soon be operating like technology companies &#8211; they&#8217;ll be using a series of best in class tools, all seamlessly integrated,&#8221; says Sitemate co-founder and CEO Hartley Pike.<\/p><\/blockquote>\r\n    <p>Commenting on the recent funding, Pike says that &#8220;Whilst fundraising for this round, we received term sheets from US investors for a full Series A. We decided to take a smaller amount given how capital efficient the business is and to continue to build the engine. We&#8217;re approaching escape velocity, but we wanted to tweak and tinker with a couple of key levers before we really turn the taps on.&#8221;<\/p>\r\n    <p>Blackbird&#8217;s Tom Humphrey comments, &#8220;Sitemate raising this round in such a challenging funding market is full credit to the team&#8217;s execution and their impressive growth and capital efficiency to date.&#8221;<\/p>\r\n    <h2>See how Sitemate&#8217;s software works for yourself<\/h2>\r\n      <a href=\"https:\/\/dashpivot.com\/signup?reference=sitemate-raises-7m-pre-series-a-article\" target=\"_blank\" rel=\"noopener\">Try it for free <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/07\/white-arrow.svg\" alt=\"\" loading=\"lazy\" \/><\/a>\r\n      <a href=\"https:\/\/calendly.com\/d\/dt2-47k-thk\" target=\"_blank\" rel=\"noopener\">Get a free personalised demo<\/a>\r\n  <h2>About The Author<\/h2>\r\n    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/01\/lance.png\" alt=\"Lance Hodgson\" loading=\"lazy\" \/>\r\n      <h3>Lance Hodgson<\/h3>\r\n      <p>Chief Revenue Officer &middot; <a href=\"https:\/\/www.linkedin.com\/in\/lancehodgson\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/11\/linkedin-icon.svg\" alt=\"\" width=\"16\" height=\"16\"\/>LinkedIn<\/a><\/p>\r\n  <p><strong>Education<\/strong><\/p>\r\n  Cal State Fullerton, College of Business and Economics &#8211; Bachelor&rsquo;s Degree, Business, Management, Marketing, and Related Support Services (Summa Cum Laude)<br \/>\r\n  Orange Coast College &#8211; Business Administration\r\n  <p><strong>Bio<\/strong><\/p>\r\n  <p>Lance is the Chief Revenue Officer at Sitemate, responsible for driving aligned growth across go-to-market, marketing, and revenue enablement teams. He has played a central role in shaping the company&rsquo;s commercial strategy, brand positioning, and path to sustained revenue traction.<\/p>\r\n  <p>Lance has built and scaled cross-functional teams across regions, aligning product, marketing, and commercial execution to support expansion across markets. Today, he focuses on unifying go-to-market strategy and execution at scale, ensuring products are effectively positioned, adopted, and expanded across high-risk industries worldwide.<\/p>\r\n  <details>\r\n    <summary>Past Projects<\/summary>\r\n  <p><strong>B&amp;J Catalano (Mining)<\/strong>Directed the rollout of digital safety workflows for a Western Australia-based mining services company providing earthmoving, transport, and bulk earthworks services. The deployment supported workforce timesheet capture across dispersed, high-risk field operations, improving visibility of work hours, reducing manual administration, and strengthening operational control across multiple project sites.<\/p>\r\n  <p><strong>McKay (Energy and Renewables)<\/strong>Oversaw the implementation of quality management workflows for one of New Zealand&rsquo;s largest privately owned electrical contracting companies, supporting inspection and test checklists, test sheets, and structured photo capture for electrical installations and commissioning activities across industrial, infrastructure, renewables, and marine projects.<\/p>\r\n  <p><strong>Delcon Civil (Civil Construction)<\/strong>Drove the adoption of field reporting workflows for an Australian civil construction company, standardizing site diaries and site photo capture to improve daily reporting consistency, site visibility, and coordination across infrastructure and civil engineering projects.<\/p>\r\n  <\/details>\r\n  <p>Published 11\/14\/2023<\/p>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Newsroom Sitemate raises $7.5M Pre-Series A as it approaches &#8216;escape velocity&#8217; Hartley Pike, Co-founder and CEO of Sitemate November 15, SYDNEY: Sitemate, the scaleup which builds best-in-class no code software platforms for companies of all sizes operating in the built world, today announced it has raised $7.5M Pre-Series A, led by Marbruck Investments, with participation&hellip;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"Sitemate raises $7.5M Pre-Series A, approaches escape velocity","rank_math_description":"Sitemate raises $7.5M Pre-Series A led by Marbruck Investments, with participation from existing investors including Blackbird Ventures.","rank_math_canonical_url":"","rank_math_focus_keyword":"sitemate raise"},"categories":[19,24,23],"tags":[],"industry":[],"product":[],"region":[],"system":[],"content_type":[],"topic":[],"class_list":["post-29193","post","type-post","status-publish","format-standard","hentry","category-company","category-software","category-technology"],"acf":[],"custom_permalink":"resources\/news\/sitemate-raises-pre-series-a","_links":{"self":[{"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/posts\/29193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/comments?post=29193"}],"version-history":[{"count":2,"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/posts\/29193\/revisions"}],"predecessor-version":[{"id":55841,"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/posts\/29193\/revisions\/55841"}],"wp:attachment":[{"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/media?parent=29193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/categories?post=29193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/tags?post=29193"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/industry?post=29193"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/product?post=29193"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/region?post=29193"},{"taxonomy":"system","embeddable":true,"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/system?post=29193"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/content_type?post=29193"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/sitemate.com\/nz\/wp-json\/wp\/v2\/topic?post=29193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}