December 23, SYDNEY: Sitemate, the software scale-up that builds no code software platforms tor built world companies, today announces it has raised a $27.5M Series A led by Blackbird, with participation from existing investors Shearwater Capital and Marbruck.

Sitemate’s Series A comes on the back of rapid growth. In the last 12 months, the company has doubled its headcount from 70 to 140 employees including dedicated go-to-market teams in North America, and also acquired and re-branded the software startup Nomad Fleet (now Gearbelt).

Sitemate still has its largest presence and customer base in Australia where the company was founded, with dedicated go-to-market teams and established offices in London, Vancouver and Toronto, and Austin (Texas) coming online in 2025.

“Since we launched Sitemate in August 2018, over 6 years ago - we have grown every single month consecutively, and our growth rate is still increasing year over year,” says Sitemate co-founder and CEO Hartley Pike.

Unlike most other built world focused software vendors, Sitemate is a multi-product SaaS company, providing built world companies with a series of best-in-class software tools, which all sit beneath the Sitemate brand and umbrella. Rather than trying to build an ‘all-in-one’ software with rigid modules, Sitemate has a product suite more akin to Atlassian, whereby built world companies can choose and deploy any of Sitemate’s products to solve their built world specific pain points and workflows, while ideally using Sitemate tools side-by-side for additional commercial and integration benefits.

“We see so many built world companies struggle to adopt and use clunky ‘all-in-one' systems, which force many of them to move back to legacy formats like Word and Excel and even paper, because at least paper, Word and Excel are flexible and familiar,” says Pike.

Sitemate’s hypothesis is that built world companies require the flexibility and extensive customisation options of the original no code legacy systems Microsoft Word and Excel, with simple interfaces and UI/UX that all-in-one systems will never be able to achieve given their broad scope and complexity. Because of this, Sitemate’s platforms are made up of a series of flexible no code building blocks, which can be configured and combined to meet the needs of thousands of unique processes across specific industries, regions and compliance requirements. Each platform and mobile app is then still easy to use, given each has a constrained scope based on its place in the software landscape.

“It’s working. We have incredibly strong product adoption, retention and word of mouth because of the flexibility and ease of use of our products,” says Pike.

Much like Atlassian builds software tools for developers and software engineers, Sitemate designs and builds its tool for built world workers and their teams.

“We don’t want to compete with general business softwares or build ‘horizontal’ software tools, we are focusing solely on designing built world specific tooling and then plugging into the general business stack like Accounting softwares, CRMs and the Microsoft suite through seamless integrations” says Sitemate co-founder and VP of Product Strategy Sam McDonnell.

Blackbird Partner Tom Humphrey believes Sitemate’s approach to product strategy is much like its approach to its entire operation, “One of Sitemate’s core values is ‘Everything Engineered’. They launched Sitemate with a long-term vision and deep roadmap in-mind, and have been intentional and ‘engineered’ every step along the way,” he says.

Sitemate plans to deploy this latest round of capital in all areas, doubling down on product and engineering across its platforms and products, as well as expanding its go-to-market presence and customer base across the world.